Oulevi Packaging Design Ippakkjar tal-Birra by Zhangyong Hou

Oulevi Packaging Design Ippakkjar tal-Birra by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2021

Oulevi Packaging Design Ippakkjar tal-Birra

by Zhangyong Hou

Client: Oulevi

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Oulevi Packaging Design Ippakkjar tal-Birra

L-Oulevi huwa disinn tal-ippakkjar għall-birra tal-kegs. Il-kontenitur huwa landa tal-azzar inossidabbli b'kontenut nett ta' litru wieħed u daqs ta' żvilupp ċatt ta' 274 mm tul u 193 mm għoli. Il-grafika stampata tifforma l-kontorn ta' tazza tal-birra. L-illustrazzjonijiet juru l-oriġini tal-materja prima, jiġifieri x-xgħir mill-Awstralja, il-ħmira mill-Ewropa ta' Fuq u l-ħops mill-Amerika ta' Fuq. Is-simbolu tat-tazza jgħin lill-konsumaturi jagħrfu l-marka mill-bogħod. L-għan tad-disinn huwa li tiġi ppreżentata b'mod ċar l-istorja tal-prodott fuq l-ixkaffa.

The Recognition

About the Premju A' Design Award tal-Ħadid

Oulevi Packaging Design Ippakkjar tal-Birra huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Oulevi Packaging Design Ippakkjar tal-Birra ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Oulevi Packaging Design Ippakkjar tal-Birra huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou