Bronż Ippakkjar · 2021
Mi Temple of Heaven Builder Packaging Funzjoni Primarja: Ippakkjar ta' Ġugarell tal-Blokki tal-Bini
by Yang Zhang
- Premju A' Design Award tal-Bronż 2021 in Ippakkjar
- CLIENT: Beijing AIQI Technology Co., Ltd.
- Estimated Number of Design Views: 13,077
- Verification code 33DEAA6812 · Verify this award
Colors
About Mi Temple of Heaven Builder Packaging Funzjoni Primarja: Ippakkjar ta' Ġugarell tal-Blokki tal-Bini
Test tal-Ktieb: L-Ippakkjar ta' Mi Temple of Heaven Builder huwa pakkett tal-karta għal ġugarell ta' blokki tal-bini. Is-superfiċi ta' barra tippreżenta l-Hall of Prayer for Good Harvest permezz ta' disinji b'linji fini, u tqassim b'ħafna spazju abjad iżomm l-immaġni kalma. L-istruttura tgħaqqad wiri u ppakkjar f'kaxxa waħda. Meta jinfetaħ l-għatu ta' fuq, tidher bieba stampata li turi l-istorja tal-ġunzjonar tradizzjonali tal-injam Ċiniż, b'lista tal-partijiet kollha fuq in-naħa ta' wara. Wara l-bieba, il-boroż tal-blokki huma mqassmin f'saffi. L-istruttura ta' ġewwa tista' titneħħa u tintuża mill-ġdid bħala kaxxa tal-ħażna.
About the Premju A' Design Award tal-Bronż
Mi Temple of Heaven Builder Packaging Funzjoni Primarja: Ippakkjar ta' Ġugarell tal-Blokki tal-Bini huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Mi Temple of Heaven Builder Packaging Funzjoni Primarja: Ippakkjar ta' Ġugarell tal-Blokki tal-Bini ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Mi Temple of Heaven Builder Packaging Funzjoni Primarja: Ippakkjar ta' Ġugarell tal-Blokki tal-Bini jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Press Kit
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
