Birds and Coffee Ippakkjar by Kristina Pacesaite

Birds and Coffee Ippakkjar by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2021

Birds and Coffee Ippakkjar

by Kristina Pacesaite

Client: Kavos gurmanai

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #106477

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Colors

The Design

About Birds and Coffee Ippakkjar

Kull prodott jistħoqqlu ippakkjar it-tajjeb. Bl-iżvilupp ta 'dan l-imballaġġ, id-disinjatur għen lil kumpanija ta' suċċess tax-xiwi tal-kafè biex tilħaq nies ġodda li jagħtu valur lill-kafè ta 'kwalità primjum u jieħdu ħsieb l-oriġini tiegħu # 039; Billi pprovda d-dehra ġdida taippakkjar, id-disinjatur kien qed jipprova jsaħħaħ il-valur tal-kafè magħmul bl-idejn li ġej minn kważi kull kontinent. Id-deċiżjoni li jintużaw illustrazzjonijiet tal-għasafar ta’ kull pajjiż kienet ibbażata fuq in-natura eleganti tagħhom u wkoll fuq sensazzjoni maħduma bl-idejn li jagħtu lill-prodott finali. Karta kraft u kulur kannella skur skur tal-illustrazzjonijiet iservu wkoll l-istess għan.

The Recognition

About the Premju A' Design Award tal-Fidda

Birds and Coffee Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Birds and Coffee Ippakkjar ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Birds and Coffee Ippakkjar huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite