The Mask That Ate The Virus Primary Function: Maskra li Teqred il-Virus by Birger Linke

The Mask That Ate The Virus Primary Function: Maskra li Teqred il-Virus by Birger Linke is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2021

The Mask That Ate The Virus Primary Function: Maskra li Teqred il-Virus

by Birger Linke

Client: Birger Linke Design

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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The Design

About The Mask That Ate The Virus Primary Function: Maskra li Teqred il-Virus

Book Text: Il-kumpanija Żvizzera tal-biotech Livinguard żviluppat tessut għal maskri li jistgħu jerġgħu jintużaw li jinattiva u jeqred il-batterji, il-fungi u l-viruses (inkluż il-Covid 19) mal-impatt. Din l-idea tingħata l-ħajja fl-imballaġġ: Il-maskra tiġi f'pakkett sterili. Strixxa tal-plastik imwaħħla tanima – meta tinżel u titla' – rappreżentazzjoni grafika ta' virus li qed jittiekel fil-proċess, u żżid xi umoriżmu tant meħtieġ f'jiem ta' disprament. Biex jiġi evitat it-taħlit tal-maskri fost il-membri tal-familja, u għalhekk il-kontaminazzjoni inkroċjata, klippijiet ta' aġġustament ta' kuluri differenti jiġu f'kejsa separata biex jippersonalizzaw kull maskra.

The Recognition

About the Premju A' Design Award tal-Fidda

The Mask That Ate The Virus Primary Function: Maskra li Teqred il-Virus huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li The Mask That Ate The Virus Primary Function: Maskra li Teqred il-Virus ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. The Mask That Ate The Virus Primary Function: Maskra li Teqred il-Virus huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography