Haci Bekir Halva Ippakkjar by Polin Kuyumciyan

Haci Bekir Halva Ippakkjar by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2021

Haci Bekir Halva Ippakkjar

by Polin Kuyumciyan

Client: Haci Bekir

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #109346

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Colors

The Design

About Haci Bekir Halva Ippakkjar

Haci Bekir hija waħda mill-eqdem ditti tad-dinja u għandha wirt immens. Għalkemm l-isem tad-ditta jassoċja awtomatikament mal-kwalità u s-sodisfazzjon tal-prodott, huwa diffiċli għal marka antika bħal din li tappella lill-ġenerazzjoni l-ġdida. Bil-popolarità dejjem tikber tal-halva fit-tendenza tal-ikel Tork, il-marka riedet tibbenefika minnha u taġġorna l-ippakkjar tal-halva tagħha. Il-mudelli u l-kuluri sempliċi iżda li jġibu l-għajn tad-disinji l-ġodda jippermettu lil Haci Bekir tespandi l-firxa tagħhom u r-rikonoxximent tal-marka. Il-mudelli tad-disinn u l-kuluri huma t-tnejn ispirati mit-tliet ingredjenti u nisġa halva.

The Recognition

About the Premju A' Design Award tal-Ħadid

Haci Bekir Halva Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Haci Bekir Halva Ippakkjar ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Haci Bekir Halva Ippakkjar huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimensions & Packaging: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tags: packaging, box, design, patterns, food
Production Technology: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Design Challenge: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Research: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiration: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Project Duration: The project started in December 2019 and finished in February 2020, in Istanbul.
Operation Flow: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Image Credits: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.