Super Leg Ippakkjar ta' Ikel Ħafif by Chen Wang

Super Leg Ippakkjar ta' Ikel Ħafif by Chen Wang is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2021

Super Leg Ippakkjar ta' Ikel Ħafif

by Chen Wang

Client: Three Squirrels

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Ippakkjar ta' Ikel Ħafif

Super Leg huwa pakkett ta' ikel ħafif maħluq għal marka tal-ikel Ċiniża. Il-pakkett juri l-maskott tal-marka, ħanżir tal-injam (skwirl) jismu Xiaojian, mimdud fuq koxxa kbira tat-tiġieġ u jgawdi l-ikel filwaqt li ħwejġu maqbudin f'xkaffa. L-illustrazzjoni hija ispirata minn xena ta' kartun li fiha ġurdien jisraq il-ġobon u jinqabad minn qattus. Il-parti tal-koxxa li tidher imċarrta bis-snien tifforma tieqa, sabiex il-laħam ta' ġewwa jkun jista' jidher. Id-disinn jgħaqqad il-maskott mal-prodott u jgħin lill-pakkett joħroġ mill-kumplament fuq l-ixkaffa, meta mqabbel ma' prodotti simili.

The Recognition

About the Premju A' Design Award tal-Ħadid

Super Leg Ippakkjar ta' Ikel Ħafif huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Super Leg Ippakkjar ta' Ikel Ħafif ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Super Leg Ippakkjar ta' Ikel Ħafif huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release