Heffron Ippakkjar ta' Flixkun tar-Rum by Martin Zouhar

Heffron Ippakkjar ta' Flixkun tar-Rum by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2021

Heffron Ippakkjar ta' Flixkun tar-Rum

by Martin Zouhar

Client: The Green Tree Distillery

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Heffron Ippakkjar ta' Flixkun tar-Rum

Heffron huwa d-disinn tal-ippakkjar għal rum prodott minn distillerija Ċeka. Ir-rum jonora l-leġjuni Ċekoslovakki, li ġġieldu fir-Russja bejn l-1914 u l-1918 u għenu jistabbilixxu r-Repubblika Ċekoslovakka. Heffron huwa l-isem tal-aħħar vapur li ġarr il-leġjunarji mir-Russja lejn l-Ewropa. Id-disinn huwa ispirat mill-ittri li s-suldati bagħtu d-dar matul il-vjaġġ twil. Il-flixkun tal-ħġieġ trasparenti jesa' 500 ml. It-tikketta hija magħmula minn karta krema b'tessut b'perforazzjoni maqtugħa fil-forma ta' timbru ta' ittra u verniċ lokali lustru, stampata bi tliet kuluri.

The Recognition

About the Premju A' Design Award tal-Fidda

Heffron Ippakkjar ta' Flixkun tar-Rum huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Heffron Ippakkjar ta' Flixkun tar-Rum ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Heffron Ippakkjar ta' Flixkun tar-Rum huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.