Hotel New Grand Ready-to-eat Meals Imballaġġ tal-Ikel by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Imballaġġ tal-Ikel by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.

DehebIppakkjar· 2021

Hotel New Grand Ready-to-eat Meals Imballaġġ tal-Ikel

by Kazuaki Kawahara

Client: Hotel New Grand

Premju A' Design Award tad-Deheb Winner in Ippakkjar Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hotel New Grand Ready-to-eat Meals Imballaġġ tal-Ikel

Hotel New Grand Ready-to-eat Meals huwa disinn ta' imballaġġ għal ikel ippreparat, inkluż curry taċ-ċanga, curry tat-tiġieġ u zalza tal-għaġin Napolitan. Il-kaxxa hija magħmula mill-kartunċin u tuża l-motiv ta' borma kbira bħala l-element grafiku ewlieni tagħha. Id-disinn minimalista jevita l-illustrazzjonijiet u r-ritratti tal-ikel li komunement jidhru fuq l-imballaġġ tal-ikel lest għall-konsum. L-intenzjoni hija li tiġi mgħoddija t-tradizzjoni u l-prestiġju ta' lukanda klassika f'Yokohama b'daqsxejn ta' arguzja. L-imballaġġ huwa adattat għal ikliet id-dar u jintgħażel ukoll bħala rigal.

The Recognition

About the Premju A' Design Award tad-Deheb

Hotel New Grand Ready-to-eat Meals Imballaġġ tal-Ikel huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Hotel New Grand Ready-to-eat Meals Imballaġġ tal-Ikel ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Hotel New Grand Ready-to-eat Meals Imballaġġ tal-Ikel joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.