Amarico Ippakkjar ta' Aperitif minn Radoslav Dostal

Id-disinn Amarico Ippakkjar ta' Aperitif minn Radoslav Dostal huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2021

Amarico Ippakkjar ta' Aperitif

minn Radoslav Dostal

Klijent: Amàrico

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

25,489

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #114557

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Amarico Ippakkjar ta' Aperitif

Amarico huwa disinn ta' tikketta u ppakkjar maħluq għal aperitif Taljan. Id-disinn juża motivi botaniċi biex jirrifletti l-ingredjenti fragranti, kumplessi u naturali tax-xarba. L-illustrazzjonijiet inġibdu bi krejons diġitali, u ħxejjex individwali ġew arranġati f'kompożizzjoni mirrurata ispirata mill-arti dekorattiva. Fonts kontemporanji magħmula bl-idejn jakkumpanjaw l-immaġni. Tikketta waħda tgeżwer il-flixkun u tgħaqqad il-logo u t-test enfasizzat bil-konturi indurati tal-ħxejjex. Il-flixkun ikejjel 70 b'70 b'240 millimetru.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Amarico Ippakkjar ta' Aperitif huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Amarico Ippakkjar ta' Aperitif ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Amarico Ippakkjar ta' Aperitif huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Dimensjonijiet u Ippakkjar: 70 mm x 70 mm x 240 mm
Tikketti: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Teknoloġija tal-Produzzjoni: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Sfida tad-Disinn: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Riċerka: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Ispirazzjoni: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Tul tal-Proġett: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Fluss tal-Operazzjoni: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Privattivi: n/a
Membri tat-Tim: Radoslav Dostal, Tomas Nedved, Jan Blazek
Krediti tal-Immaġni: Photographer: Julius Filip