Pure Funzjoni Primarja: Ippakkjar tal-Prodott by Ouzhu Huang and Qinjie Lu

Pure Funzjoni Primarja: Ippakkjar tal-Prodott by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2021

Pure Funzjoni Primarja: Ippakkjar tal-Prodott

by Ouzhu Huang and Qinjie Lu

Client: Shenzhen Laika Technology Co., Ltd.

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Colors

The Design

About Pure Funzjoni Primarja: Ippakkjar tal-Prodott

Test tal-Ktieb: Pure huwa disinn ta' ppakkjar għal funtana tal-ilma għall-annimali domestiċi. L-ikħal u l-abjad huma l-kuluri ewlenin, fejn l-ikħal jirrappreżenta l-ilma u l-abjad jirrappreżenta l-purità. Is-siluwetti bidimensjonali ta' ħames naħat tal-prodott huma stampati fuq il-kartuna, sabiex ix-xerrejja jkunu jistgħu jaraw il-forma eżatta tal-oġġett ta' ġewwa, filwaqt li l-istess mudelli jservu wkoll bħala dekorazzjoni. Tonalità gradwali tal-ikħal tissuġġerixxi ilma nadif u nixxieħ. Il-kaxxa tkejjel 300 bi 210 bi 220 millimetru u hija magħmula minn kartun tal-aħbarijiet miksi bit-tafal flimkien ma' bord tal-avorju, film mati, qoton perlat u karta artistika.

The Recognition

About the Premju A' Design Award tal-Ħadid

Pure Funzjoni Primarja: Ippakkjar tal-Prodott huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Pure Funzjoni Primarja: Ippakkjar tal-Prodott ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Pure Funzjoni Primarja: Ippakkjar tal-Prodott huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Dimensions & Packaging: 300 mm x 210 mm x 220 mm
Tags: Pet Product, Water, Pure, Packaging, Blue, White
Production Technology: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
Design Challenge: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
Research: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
Inspiration: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
Project Duration: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
Operation Flow: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
Team Members: Ouzhu Huang
Qinjie Lu
Yonjie Fang
Image Credits: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020