Evervess Soda Water Ippakkjar tax-Xarbiet by PepsiCo Design and Innovation

Evervess Soda Water Ippakkjar tax-Xarbiet by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2021

Evervess Soda Water Ippakkjar tax-Xarbiet

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Ippakkjar tax-Xarbiet

Evervess Soda Water huwa disinn ta' ppakkjar għal firxa ta' xarbiet gassużi u toniks. Il-marka ġġorr kważi tmenin sena ta' wirt, u l-identità viżwali ġiet immodernizzata għal tnedija unifikata fis-suq Ċiniż. Id-disinn preċedenti kien iħossu tqil u jissuġġerixxi indulġenza, għalhekk l-ippakkjar ġie ssimplifikat biex jikkomunika freskezza ħafifa u gassuża. Element grafiku minimu bl-iswed u t-teal juri funtana, simbolu ta' enerġija, freskezza u tiġdid. Ix-xarbiet jistgħu jitħalltu f'cocktails jew jintgħoġbu waħedhom.

The Recognition

About the Premju A' Design Award tal-Ħadid

Evervess Soda Water Ippakkjar tax-Xarbiet huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Evervess Soda Water Ippakkjar tax-Xarbiet ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Evervess Soda Water Ippakkjar tax-Xarbiet huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release