Lays Heartwork Funzjoni Primarja: Kampanja ta' Reklamar by PepsiCo Design and Innovation

Lays Heartwork Funzjoni Primarja: Kampanja ta' Reklamar by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tar-Reklamar, Kummerċjalizzazzjoni u Komunikazzjoni Competition Category.

FiddaReklamar· 2021

Lays Heartwork Funzjoni Primarja: Kampanja ta' Reklamar

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Premju A' Design Award tal-Fidda Winner in Reklamar Category

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Verified Award Winner

Verify Award Status for #118793

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Heartwork Funzjoni Primarja: Kampanja ta' Reklamar

Lays Heartwork hija kampanja ta' reklamar maħluqa għall-marka Lays matul il-pandemija tal-Covid-19. Il-kampanja tirringrazzja lin-nies li jaħdmu wara l-kwinti fil-katina tal-valur ta' Lays, inklużi l-bdiewa, il-ħaddiema tal-fabbriki, is-sewwieqa tat-trakkijiet, il-bejjiegħa bl-imnut u l-ħaddiema tal-konsenja. Kuluri jgħajtu u ottimistiċi jiġu kkombinati ma' messaġġi diretti ta' gratitudni fid-disinn tal-pakketti. Kull pakkett isir ġieħ lill-ħaddiema tal-komunità li rari jiġu rringrazzjati personalment. L-intenzjoni hi li juri li dan ix-xogħol ta' kuljum mhux biss huwa xogħol iebes, iżda huwa xogħol mill-qalb.

The Recognition

About the Premju A' Design Award tal-Fidda

Lays Heartwork Funzjoni Primarja: Kampanja ta' Reklamar huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Lays Heartwork Funzjoni Primarja: Kampanja ta' Reklamar ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Lays Heartwork Funzjoni Primarja: Kampanja ta' Reklamar huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release