Lipton Avant Garde Special Art Edition Imballaġġ ta' Landa tax-Xorb by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.
DehebIppakkjar· 2021
Lipton Avant Garde Special Art Edition Imballaġġ ta' Landa tax-Xorb
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Premju A' Design Award tad-Deheb Winner in Ippakkjar Category
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- Verified Award Winner
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The Design
About Lipton Avant Garde Special Art Edition Imballaġġ ta' Landa tax-Xorb
Lipton Avant Garde Special Art Edition hija kollezzjoni ta' landi minjatura għat-tè msoffi bis-silġ. Kull landa żżomm 250 ml u hija ħafifa u faċli biex tinġarr, u l-format huwa l-ewwel landa minjatura fil-kategorija tat-tè msoffi bis-silġ fir-Russja. Il-grafika tispira ruħha mill-movimenti tal-arti Avant Garde Russa, inklużi s-Supremiżmu, l-Astrazzjoniżmu u l-Kubo-Futuriżmu. Disinji separati huma abbinati mat-togħmiet tal-ħawħ, tal-lumi u tat-tè aħdar. Il-kollezzjoni tinbiegħ biss fir-Russja. L-għan huwa li d-ditta tiġi nnotata fuq l-ixkaffa f'kategorija ffullata.
The Recognition
About the Premju A' Design Award tad-Deheb
Lipton Avant Garde Special Art Edition Imballaġġ ta' Landa tax-Xorb huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Lipton Avant Garde Special Art Edition Imballaġġ ta' Landa tax-Xorb ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Lipton Avant Garde Special Art Edition Imballaġġ ta' Landa tax-Xorb joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
- Team Members
- PepsiCo Design & Innovation
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