Pepsi New Year 2020 Ippakkjar tax-Xorb by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.
DehebIppakkjar· 2021
Pepsi New Year 2020 Ippakkjar tax-Xorb
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Premju A' Design Award tad-Deheb Winner in Ippakkjar Category
- 34,941
- Verified Award Winner
- Verify Award Status for #118921
The Design
About Pepsi New Year 2020 Ippakkjar tax-Xorb
Pepsi New Year 2020 huwa sett ta' bottijiet tax-xorb ta' edizzjoni limitata maħluqa għall-istaġun tas-Sena l-Ġdida fir-Russja. Kull bott iġorr tipa magħmula apposta u messaġġ qasir meħud mill-kultura, l-umoriżmu u t-tradizzjonijiet lokali. Il-messaġġi għandhom ton personali, sabiex il-konsumaturi jkunu jistgħu jagħżlu dak li jħossu l-aktar rilevanti għalihom. Hashtag komuni tas-serje, li jittraduċi bħala ħu Pepsi jekk, jistieden interazzjoni fuq il-midja soċjali. L-approċċ flessibbli tad-disinn jippermetti li l-kunċett jiġi adattat għal swieq lokali oħra, u b'hekk jespandi u jippersonalizza ċ-ċelebrazzjoni tas-Sena l-Ġdida.
The Recognition
About the Premju A' Design Award tad-Deheb
Pepsi New Year 2020 Ippakkjar tax-Xorb huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Pepsi New Year 2020 Ippakkjar tax-Xorb ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Pepsi New Year 2020 Ippakkjar tax-Xorb joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Team Members
- PepsiCo Design & Innovation
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
