Alienergy Energy Drink Funzjoni Primarja: Ippakkjar ta' Xarba Enerġetika by Genki Forest

Alienergy Energy Drink Funzjoni Primarja: Ippakkjar ta' Xarba Enerġetika by Genki Forest is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2021

Alienergy Energy Drink Funzjoni Primarja: Ippakkjar ta' Xarba Enerġetika

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Alienergy Energy Drink Funzjoni Primarja: Ippakkjar ta' Xarba Enerġetika

Alienergy huwa ippakkjar għal xarba enerġetika mingħajr zokkor. Id-disinn juża landa rqiqa tal-aluminju li tkejjel 58 mm fil-wisa', 58 mm fil-fond u 142 mm fl-għoli, li żżomm 330 ml. L-aluminju ntgħażel għaliex jista' jiġi rriċiklat u użat mill-ġdid b'mod effiċjenti. Figura ta' aljen, impinġija bħala estensjoni tal-logo tal-marka, tifforma l-grafika prinċipali u tiġi ripetuta tul il-linja tal-prodotti. Palett tal-kuluri nadif, linji dritti, forom ġeometriċi u aċċenti metalliċi jagħtu lil-landa preżenza qawwija fuq l-ixkaffa. Il-ġerarkija tal-informazzjoni tenfasizza l-formula mingħajr zokkor.

The Recognition

About the Premju A' Design Award tal-Fidda

Alienergy Energy Drink Funzjoni Primarja: Ippakkjar ta' Xarba Enerġetika huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Alienergy Energy Drink Funzjoni Primarja: Ippakkjar ta' Xarba Enerġetika ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Alienergy Energy Drink Funzjoni Primarja: Ippakkjar ta' Xarba Enerġetika huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Dimensions & Packaging: Width 58mm x Depth 58mm x Height 142mm
Tags: Branding, Packaging, Can, 3D, Energy drink
Production Technology: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Design Challenge: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Research: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Project Duration: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operation Flow: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patents: Label Patent:202030509836.0 , 2020, China.
Team Members: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Image Credits: Creator: Gang Wang