East Travel Ippakkjar tax-Xorb Alkoħoliku by Wen Liu, Bo Zheng and Weijie Kang

East Travel Ippakkjar tax-Xorb Alkoħoliku by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2021

East Travel Ippakkjar tax-Xorb Alkoħoliku

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner
Verify Award Status for #119511

View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Ippakkjar tax-Xorb Alkoħoliku

East Travel huwa disinn ta' ppakkjar għall-baijiu, spirtu distillat tradizzjonali Ċiniż. Il-flixkun juża forma sempliċi ċilindrika tal-ħġieġ li hija konvenjenti għall-produzzjoni tal-massa. L-għatu huwa msawwar fuq il-mudell tal-mewġ tal-ilma, referenza għall-ilma ta' kwalità għolja użat fil-brewing. It-tikketta hija magħmula minn karta speċjali, u l-illustrazzjoni u l-isem tal-prodott huma tal-bronż. L-ippakkjar ta' barra huwa magħmul minn bagasse ppressat, il-fibra li tibqa' wara li l-kannamiela tiġi ffermentata, materjal li jiddegrada b'mod naturali. Id-disinn jispira ruħu mill-kultura folkloristika Ċiniża u mill-metodi tradizzjonali tal-brewing.

The Recognition

About the Premju A' Design Award tal-Fidda

East Travel Ippakkjar tax-Xorb Alkoħoliku huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li East Travel Ippakkjar tax-Xorb Alkoħoliku ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. East Travel Ippakkjar tax-Xorb Alkoħoliku huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang