Have A Good Tea Ippakkjar tat-Tè by Toshiki Okada

Have A Good Tea Ippakkjar tat-Tè by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2021

Have A Good Tea Ippakkjar tat-Tè

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Have A Good Tea Ippakkjar tat-Tè

Have A Good Tea huwa disinn ta' ppakkjar għal tè Ġappuniż aromatizzat prodott fil-belt storika ta' Kawagoe. Il-kaxxa fiha tè bit-togħmiet ta' blossum tal-ċirasa u blossum tal-ċirasa bil-lejl, maħluq għall-istaġun tat-tħaris tal-blossum tal-ċirasa. Illustrazzjonijiet bil-kulur tal-ilma miżbugħa bl-idejn juru pajsaġġ lokali, u l-erja tal-logo hija mnaqqxa 'l barra biex tissepara mix-xogħol artistiku tal-isfond. Il-kaxxa hija faċli biex tinżamm f'idejk, magħmula minn karta riċiklabbli ta' kwalità għolja u mhux lustra, u tista' titfarrak biex tiġi riċiklata. Id-disinn għandu l-għan li jintroduċi l-kultura tat-tè lil nies iżgħar fl-età.

The Recognition

About the Premju A' Design Award tal-Bronż

Have A Good Tea Ippakkjar tat-Tè huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Have A Good Tea Ippakkjar tat-Tè ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Have A Good Tea Ippakkjar tat-Tè jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada