Fidda Ippakkjar · 2021
Solemici Packaging Ippakkjar ta' Prodotti tal-Laħam
- Premju A' Design Award tal-Fidda 2021 in Ippakkjar
- CLIENT: Dmitry Kultygin
- Estimated Number of Design Views: 24,278
- Verification code 4DD439295E · Verify this award
Colors
About Solemici Packaging Ippakkjar ta' Prodotti tal-Laħam
Solemici huwa disinn ta' ppakkjar għal delikatezzi tal-laħam Taljani bħas-salami u l-prosciutto. Id-disinn iqabbel it-togħma tal-prodott ma' kapolavuri tal-arti tar-Rinaxximent. Il-pakkett prinċipali huwa trej tal-plastik stampat b'tekstura tal-irħam. L-intestatura tal-karta hija prodotta b'stampar offset u tbaċċir tal-fojl tad-deheb, li jsostni l-karattru premium tal-prodott. It-trej ikejjel 225 mm f'għoli u 123 mm f'wisa'. Kuluri jgħajtu u dettalji kontrastanti jgħinu lill-prodott jispikka fuq l-ixkaffa tal-ħanut. Id-disinn jirrifletti wkoll rispett lejn il-metodi tradizzjonali tal-produzzjoni.
About the Premju A' Design Award tal-Fidda
Solemici Packaging Ippakkjar ta' Prodotti tal-Laħam huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Solemici Packaging Ippakkjar ta' Prodotti tal-Laħam ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Solemici Packaging Ippakkjar ta' Prodotti tal-Laħam huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Press Kit
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
