Rikchari Ippakkjar tal-Kafè minn Planetario

Id-disinn Rikchari Ippakkjar tal-Kafè minn Planetario huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

ĦadidIppakkjar· 2021

Rikchari Ippakkjar tal-Kafè

minn Planetario

Klijent: Rikchari Packaging by Planetario

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Ippakkjar

13,052

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #121161

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Rikchari Ippakkjar tal-Kafè

Rikchari huwa disinn ta' ppakkjar għal marka Peruvjana tal-kafè li tiffoka fuq is-sostenibbiltà u r-responsabbiltà soċjali. L-isem Rikchari jfisser "qum" bil-Quechua, u l-ittra C tifforma siluetta li tissuġġerixxi kemm żerriegħa tal-kafè kif ukoll għajn. L-ippakkjar isegwi d-disinn tal-logo, li juża kostruzzjoni tipografika ispirata mill-forom ġeometriċi tal-imperu Inka tal-Perù, magħrufa bħala Tocapu. Il-kafè jitkabbar f'Chirinos, fit-Tramuntana tal-Perù, f'għoli ta' 1700 metru 'l fuq mil-livell tal-baħar. Id-disinn jippreżenta l-kafè bħala prodott organiku b'skop soċjali.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Rikchari Ippakkjar tal-Kafè huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Rikchari Ippakkjar tal-Kafè ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Rikchari Ippakkjar tal-Kafè huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensjonijiet u Ippakkjar: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tikketti: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Teknoloġija tal-Produzzjoni: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Sfida tad-Disinn: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Riċerka: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Ispirazzjoni: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Tul tal-Proġett: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Membri tat-Tim: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz