Hankol Liquor Funzjoni Primarja: Disinn tal-Ippakkjar by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Funzjoni Primarja: Disinn tal-Ippakkjar by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2021

Hankol Liquor Funzjoni Primarja: Disinn tal-Ippakkjar

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Funzjoni Primarja: Disinn tal-Ippakkjar

Test tal-Ktieb: Hankol Liquor huwa disinn tal-ippakkjar għal likur bit-togħma ta' zalza. L-isem Hankol jirreferi għal persuna li tixrob b'kuraġġ u b'ferħ, li tirrifletti l-ispirtu ċċentrat fuq in-nies tal-marka. Il-flixkun huwa msawwar b'linji qawwija u sempliċi, u l-logo hija ppreżentata fuq quddiem. Il-forom pożittivi u negattivi jintegraw is-siluwetta tal-fundatur fil-forma negattiva, li tfakkar fl-intenzjoni oriġinali tal-marka. Il-kalligrafija Ċiniża u siġill jintużaw fit-tajp biex jippreżentaw karattru kulturali orjentali. Il-kaxxa ta' barra hija magħmula minn materjal EPP ekoloġiku.

The Recognition

About the Premju A' Design Award tal-Bronż

Hankol Liquor Funzjoni Primarja: Disinn tal-Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Hankol Liquor Funzjoni Primarja: Disinn tal-Ippakkjar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Hankol Liquor Funzjoni Primarja: Disinn tal-Ippakkjar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020