Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata by Dennis Furniss

Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.

DehebIppakkjar· 2021

Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata

by Dennis Furniss

Client: Pepsi

Premju A' Design Award tad-Deheb Winner in Ippakkjar Category

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Colors

The Design

About Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata

Pepsi Culture hija serje ta' laned f'edizzjoni limitata maħluqa għal marka ta' xorb artab fil-Messiku. Is-serje tikkonsisti f'sitt laned kollezzjonabbli, u kull landa tirrappreżenta belt Messikana waħda. Stejjer lokali, tradizzjonijiet u referenzi artistiċi huma tradotti f'disinni illustrattivi li jgħaqqdu simboli kulturali antiki ma' approċċ ta' disinn kontemporanju. Kull landa hija magħmula mill-aluminju, iżżomm 12-il uqija u hija mtemmha bi stampar offset ta' definizzjoni għolja. Il-laned jinbiegħu individwalment u flimkien jiffurmaw serje li tirrifletti d-diversità reġjonali.

The Recognition

About the Premju A' Design Award tad-Deheb

Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Pepsi Culture Serje ta' Laned tax-Xorb f'Edizzjoni Limitata joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.