Bel Gusto Ippakkjar tal-Pasta by Olga Takhtarova

Bel Gusto Ippakkjar tal-Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2021

Bel Gusto Ippakkjar tal-Pasta

by Olga Takhtarova

Client: Sot F&d

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Bel Gusto Ippakkjar tal-Pasta

Bel Gusto huwa disinn ta' ppakkjar għal linja ta' pasta friska magħmula mill-qamħ durum. L-ippakkjar huwa stilizzat bħala pakkett postali mibgħut mill-Italja. Jintużaw bolol postali, timbri postali, illustrazzjonijiet impinġija bl-idejn ta' postijiet storiċi Taljani u imitazzjoni ta' karta kraft. Tieqa ta' wiri tippermetti lix-xerrej jara l-pasta ġewwa l-kaxxa qabel ix-xiri. Strixxi kkuluriti tal-istess saturazzjoni u dawl jisseparaw il-forom differenti tal-pasta fi ħdan il-linja. Il-pakketti huma stampati fuq film PET b'verniċ selettiv.

The Recognition

About the Premju A' Design Award tal-Fidda

Bel Gusto Ippakkjar tal-Pasta huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Bel Gusto Ippakkjar tal-Pasta ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Bel Gusto Ippakkjar tal-Pasta huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.