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Evershine Funzjoni Primarja: Ippakkjar tal-Prodott by Wanling Yan

Evershine Funzjoni Primarja: Ippakkjar tal-Prodott by Wanling Yan is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.


BronżIppakkjar· 2021

Evershine Funzjoni Primarja: Ippakkjar tal-Prodott

by Wanling Yan

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Evershine Funzjoni Primarja: Ippakkjar tal-Prodott

Test tal-Ktieb: Evershine huwa ppakkjar iddisinjat għal booster tal-fwieħa tal-ħasil fil-ħasla. Il-flixkun jieħu l-forma ta' lbies, li tirreferi għall-kura mogħtija lill-ħwejjeġ tal-familja. Il-wiċċ abjad u l-forma sempliċi jagħmlu l-għan tal-prodott ċar minn l-ewwel daqqa t'għajn u jaqblu mat-togħma ta' djar żgħażagħ. Il-kontenitur huwa magħmul minn polyethylene ta' densità għolja u huwa ermetiku u opaku, li jillimita l-evaporazzjoni tal-fwieħa u jtawwal iż-żmien tal-ħżin fuq l-ixkaffa. L-għatu jservi wkoll bħala tazza tal-kejl ta' madwar 15 gramma. Erba' fwieħat huma identifikati permezz ta' kuluri li jaqblu mal-perli, iċ-ċintorin u l-ittri.

The Recognition

About the Premju A' Design Award tal-Bronż

Evershine Funzjoni Primarja: Ippakkjar tal-Prodott huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Evershine Funzjoni Primarja: Ippakkjar tal-Prodott ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Evershine Funzjoni Primarja: Ippakkjar tal-Prodott jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
Dimensions & Packaging
Bottle size: 128×60×147mm
Color box size: 132×64×151mm
Tags
Laundry companion, fragrance beads, personal care, environmental protection, simple
Production Technology
The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
Design Challenge
The design was challenged by two aspects:

First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.

Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics.
Research
The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
Inspiration
The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
Project Duration
The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
Operation Flow
The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
Team Members
He Xiao
WanLing Yan

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