Mazurro Ippakkjar tal-Kafè by 19 Poludnik Agencja Reklamowa

Mazurro Ippakkjar tal-Kafè by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2021

Mazurro Ippakkjar tal-Kafè

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Colors

The Design

About Mazurro Ippakkjar tal-Kafè

Mazurro huwa disinn ta' ppakkjar għall-kafè. Id-disinn huwa bbażat fuq mudell grafiku distintiv mibni fuq l-ittra M. Il-mudell jagħti lill-boroż tal-kafè dehra qawwija u dominanti. Il-forma ġeometrika minimalista u l-kuntrasti qawwija jgħinu lill-boroż jispikkaw fuq l-ixkafef tal-ħwienet. Il-mudell huwa ispirat mix-xogħol ta' Josef Hoffmann, wieħed mill-fundaturi tal-Vienna Workshop, li l-forom sempliċi tiegħu influwenzaw il-modernità bikrija. Il-boroż huma stampati permezz ta' stampar fleksografiku. Jiġu offruti tliet togħmiet, kull waħda b'kulur differenti u b'sottostampa bajda li toħloq effett metalliku f'żoni magħżula.

The Recognition

About the Premju A' Design Award tal-Ħadid

Mazurro Ippakkjar tal-Kafè huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Mazurro Ippakkjar tal-Kafè ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Mazurro Ippakkjar tal-Kafè huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020