Jinlongquan Yanzhi L-Ippakkjar by Jin Zhang

Jinlongquan Yanzhi L-Ippakkjar by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2022

Jinlongquan Yanzhi L-Ippakkjar

by Jin Zhang

Client: InBev jinlongquan beer (Hubei)

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Jinlongquan Yanzhi L-Ippakkjar

Il-marka Jinlongquan ilha Hubei għal aktar minn 40 sena. Din id-darba, toħloq serje ta 'birra li tista' tirrappreżenta l-kultura Hubei. Id-disinjatur juża kaligrafija Ċiniża biex jesprimi l-kultura tad-djalett. Fl-istess ħin, huwa jpinġi l-aktar bini rappreżentattiv u sistema tal-ilma f'Hubei (Hubei għandu r-reputazzjoni li huwa provinċja b'eluf ta 'lagi), karattri u xeni ta' konsum, u jintegra aktar togħma tal-ħajja u sens tal-moda. In-nies jistgħu jitkellmu dwar id-djalett fuq il-flixkun. Agħti ħarsa lejn il-belt twelidek fl-illustrazzjoni biex ittejjeb l-interazzjoni mal-konsumaturi.

The Recognition

About the Premju A' Design Award tal-Ħadid

Jinlongquan Yanzhi L-Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Jinlongquan Yanzhi L-Ippakkjar ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Jinlongquan Yanzhi L-Ippakkjar huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensions & Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tags: Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology: Glass bottle aluminized paper
Design Challenge: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Research: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Duration: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patents: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Team Members: Creative director: Jin Zhang