Plant Selected Ippakkjar għal Xarba Bbażata fuq il-Pjanti minn Blackandgold Shanghai

Id-disinn Plant Selected Ippakkjar għal Xarba Bbażata fuq il-Pjanti minn Blackandgold Shanghai huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2022

Plant Selected Ippakkjar għal Xarba Bbażata fuq il-Pjanti

minn Blackandgold Shanghai

Klijent: Yili Group

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

12,706

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #126422

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Plant Selected Ippakkjar għal Xarba Bbażata fuq il-Pjanti

Plant Selected huwa ppakkjar għal xarba bbażata fuq il-pjanti. Il-flixkun huwa magħmul mill-PET u miksi b'film mat, u għandu daqs ta' 60 mm wisa', 60 mm fond u 177 mm għoli. Id-disinn isegwi stil minimalist ispirat mid-disinn Skandinav, b'żona kbira ta' spazju abjad. Il-benefiċċju ewlieni, 6 grammi ta' proteina għal kull 100 millilitru, huwa stqarrit b'mod ċar. Ħafna xarbiet ibbażati fuq il-pjanti jużaw grafika mimlija dettalji li turi l-ingredjenti u stampi tal-prodott. It-tqassim kalm ta' Plant Selected huwa maħsub biex jispikka fuq l-ixkaffa u biex jippreżenta ix-xarba bħala nutrizzjoni vegana.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Plant Selected Ippakkjar għal Xarba Bbażata fuq il-Pjanti huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Plant Selected Ippakkjar għal Xarba Bbażata fuq il-Pjanti ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Plant Selected Ippakkjar għal Xarba Bbażata fuq il-Pjanti jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In China, plant-based beverage market has become highly homogeneous, and the customer perceived value of these traditional drinks is low. Plant Selected enhances its perceived value by claiming itself as vegan nutrition provider, instead of communicating ingredients and authenticity just like competitors. When displayed on shelves, its minimalism packaging can stand out among the competitors with busy and conventional design code. Additionally, Plant Selected introduces the concept of Plant Milk to China market to compete with milk category.
Dimensjonijiet u Ippakkjar: Width 60 mm x Depth 60 mm x Height 177 mm
Tikketti: Packaging, Plant-based Beverage, Soy milk, China, Minimalism
Teknoloġija tal-Produzzjoni: PET bottle covered with Matte film
Sfida tad-Disinn: Our goal is to reposition Plant Selected as vegan nutrition provider. Therefore, we need to find a way to not differentiate Plant Selected from traditional plant-based beverages but also show its nutrition superiority than milk (Plant Selected 6.0g/100mL vs milk 3.0-4.0g/100mL). To overcome this challenge, we looked forwards the products from other categories that communicates healthy lifestyle. Besides, we viewed the social media accounts of the healthy lifestyle influencers to find out what products they like to use in daily life.
Riċerka: To stand out among the fierce competition, Plant Selected switched its positioning from soy milk expert to vegan nutrition provider targeting at consumers caring about their health and shape. We gathered the insights from client research that the target audience focus on ingredients and benefits. Then, we did the desk research to understand the competitors as well as the design cue from other categories such as trendy 0 sugar yogurt, etc. We proposed several creative directions with design references and discussed with client to narrow down to one direction.
Ispirazzjoni: The Plant Selected packaging is inspired by Scandinavian Design. To follow the rising health consciousness, clean label and 0 additives have become popular in food and beverage category. While the plant-based beverage category remains quite traditional. Therefore, we select the minimalism design to distinguish Plant Selected from other competitors and convey the brand promise of high protein and no additives by leaving a large area of white space.
Tul tal-Proġett: In 2019, the project started in September and finished in January, 2020
Fluss tal-Operazzjoni: Plant-based beverages, especially soy milk, are quite popular in China. Their packaging are always presenting ingredient and product shot, highly homogeneous. Plant Selected's new packaging uses the minimalism design to stand out on the shelf. The key benefits are displayed on packaging directly. It creates a differentiation from competitors.
Membri tat-Tim: Creative Director: Yang LI
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN
Krediti tal-Immaġni: All photos and video credits to blackandgold Shanghai, 2021.