Zhen Hao E Ippakkjar tal-Ikel għall-Klieb by Yuchen Han

Zhen Hao E Ippakkjar tal-Ikel għall-Klieb by Yuchen Han is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2022

Zhen Hao E Ippakkjar tal-Ikel għall-Klieb

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Zhen Hao E Ippakkjar tal-Ikel għall-Klieb

Zhen Hao E hija serje ta' ppakkjar għall-ikel u l-ikliet ħfief tal-klieb. Id-disinn jieħu spirazzjoni mill-kultura Ċiniża billi jippreżenta l-klieb bħala imperaturi antiki minn diversi żminijiet. Fiċ-Ċina, is-sidien tal-klieb spiss jiġu deskritti bħala uffiċjali li jservu lill-annimali domestiċi tagħhom, u din l-idea tifforma l-illustrazzjonijiet. Il-karattri tal-klieb tal-kartuns jindikaw il-grupp ta' daqs, u jissepara l-klieb żgħar minn dawk medji u kbar. Kuluri differenti jissegregaw l-ikel tal-klieb mill-ikliet ħfief, sabiex il-firxa tkun faċli biex tinftiehem. Jintużaw karta riċiklata, karta mikkanata u basktijiet tal-fojl tal-aluminju.

The Recognition

About the Premju A' Design Award tal-Ħadid

Zhen Hao E Ippakkjar tal-Ikel għall-Klieb huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Zhen Hao E Ippakkjar tal-Ikel għall-Klieb ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Zhen Hao E Ippakkjar tal-Ikel għall-Klieb huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.