Loacker Rebrand Funzjoni Primarja: Ippakkjar tal-Ikel minn Marco Ventrice

Id-disinn Loacker Rebrand Funzjoni Primarja: Ippakkjar tal-Ikel minn Marco Ventrice huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2022

Loacker Rebrand Funzjoni Primarja: Ippakkjar tal-Ikel

minn Marco Ventrice

Klijent: Spider

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

32,520

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #127989

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Loacker Rebrand Funzjoni Primarja: Ippakkjar tal-Ikel

Loacker Rebrand huwa sistema ta' ppakkjar u identità tal-marka maħluqa għal kumpanija storika tal-ikel magħrufa għall-wafers u l-prodotti taċ-ċikkulata. Il-logo jieħu l-forma ta' stemma li tinkludi l-Muntanja Sciliar, referenza għall-kunjom tal-familja, l-għeruq u n-natura tal-madwar. Kull familja ta' prodotti tiġi ppreżentata b'deskrizzjoni ċara tar-riċetta u l-ingredjenti. Il-ġerarkija tal-elementi tal-ippakkjar ġiet iddefinita mill-ġdid u l-immaġni tal-prodotti huma realistiċi. Kodiċi fuq wara ta' kull pakkett jgħaqqad ma' aktar informazzjoni dwar il-marka u l-oġġett.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Loacker Rebrand Funzjoni Primarja: Ippakkjar tal-Ikel huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Loacker Rebrand Funzjoni Primarja: Ippakkjar tal-Ikel ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Loacker Rebrand Funzjoni Primarja: Ippakkjar tal-Ikel huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Dimensjonijiet u Ippakkjar: different sizes
Tikketti: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Teknoloġija tal-Produzzjoni: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Sfida tad-Disinn: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Riċerka: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Ispirazzjoni: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Tul tal-Proġett: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Fluss tal-Operazzjoni: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Membri tat-Tim: Spider Adv, Loacker Team
Krediti tal-Immaġni: All food images were realized featuring studio PiùLuce.