Qinjianguo Ippakkjar tat-Trab tal-Yam by Dongcheng

Qinjianguo Ippakkjar tat-Trab tal-Yam by Dongcheng is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2022

Qinjianguo Ippakkjar tat-Trab tal-Yam

by Dongcheng

Client: Qinjianguo

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Ippakkjar tat-Trab tal-Yam

Qinjianguo huwa disinn ta' ippakkjar għat-trab tal-yam tal-bastun tal-ħadid. Il-prodott isegwi ċiklu ta' tkabbir ta' għaxar snin, li fih l-art tistrieħ u jitkabbar biss staġun wieħed ta' yam kull għaxar snin. Il-yam mrobbi f'ħamrija bħal din jassorbi nutrijenti rikki, u l-polpa ssir direttament fi trab. Il-kaxxa tkejjel 120 bi 120 bi 150 millimetru. Il-grafika tifforma simbolu viżiv tan-numru għaxra, mibni minn ħuttafiet fir-rebbiegħa, cikaden fis-sajf, xogħol tal-biedja fil-ħarifa, arżni fix-xitwa u bdiewa jħawlu. L-immaġini turi l-istaġuni tad-deċennju.

The Recognition

About the Premju A' Design Award tal-Bronż

Qinjianguo Ippakkjar tat-Trab tal-Yam huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Qinjianguo Ippakkjar tat-Trab tal-Yam ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Qinjianguo Ippakkjar tat-Trab tal-Yam jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU