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Sunboy Gift Box Funzjoni Primarja: Ippakkjar taż-Żerriegħa tal-Ġirasol by Tiger Pan

Sunboy Gift Box Funzjoni Primarja: Ippakkjar taż-Żerriegħa tal-Ġirasol by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.


BronżIppakkjar· 2022

Sunboy Gift Box Funzjoni Primarja: Ippakkjar taż-Żerriegħa tal-Ġirasol

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #130899

Colors

The Design

About Sunboy Gift Box Funzjoni Primarja: Ippakkjar taż-Żerriegħa tal-Ġirasol

Test tal-Ktieb: Sunboy Gift Box hija disinn ta' ppakkjar għal ikliet ħfief taż-żerriegħa tal-ġirasol. Il-kaxxa tar-rigal iżżomm skatoli ċilindriċi tal-ħadid li jistgħu jerġgħu jintużaw. Il-kaxxa ta' barra hija magħmula minn karta mqawwija, li ssaħħaħ l-istruttura u tagħmel ir-riċiklaġġ eħfef. L-istruttura tal-ftuħ ġiet ridisinjata, biex il-kaxxa tkun sempliċi biex tinġabar u tinfired. L-iskatoli jitqabbdu flimkien biex jiffurmaw settijiet modulari ta' saff wieħed, tnejn jew tliet saffi, li jkabbar iż-żona esposta tal-prodott u jiffranka l-materjal. Ix-xena stampata tuża stil ta' qtugħ tal-karta u turi l-karattru Sunboy jiġri f'għalqa tal-ġirasol.

The Recognition

About the Premju A' Design Award tal-Bronż

Sunboy Gift Box Funzjoni Primarja: Ippakkjar taż-Żerriegħa tal-Ġirasol huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Sunboy Gift Box Funzjoni Primarja: Ippakkjar taż-Żerriegħa tal-Ġirasol ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Sunboy Gift Box Funzjoni Primarja: Ippakkjar taż-Żerriegħa tal-Ġirasol jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
Dimensions & Packaging
Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
Tags
Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology
The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
Design Challenge
To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Research
We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
Inspiration
Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Project Duration
The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members
Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits
Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu

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