Treasured Brew of the Cave Ippakkjar tal-Flixkun tal-Baijiu by Tiger Pan

Treasured Brew of the Cave Ippakkjar tal-Flixkun tal-Baijiu by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2022

Treasured Brew of the Cave Ippakkjar tal-Flixkun tal-Baijiu

by Tiger Pan

Client: Jiugui Liquor Co., Ltd

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Treasured Brew of the Cave Ippakkjar tal-Flixkun tal-Baijiu

Treasured Brew of the Cave huwa disinn ta' ppakkjar għall-baijiu Ċiniż. Il-forma klassika tal-flixkun f'għamla ta' xkora tinżamm, b'ħabel imdawwar mal-għonq, filwaqt li l-materjal jinbidel mill-porċellana għall-ħġieġ. Il-wiċċ tal-ħġieġ iżid il-luster u t-tekstura u jiddistingwi l-flixkun mill-ippakkjar taċ-ċeramika użat minn marki oħra. Muntanja hija minquxa fuq il-bażi fi stil ta' tpinġija Ċiniża antika biex tesprimi l-kunċett ta' ħażna fl-għerien, metodu li ilu jintuża minn żmien twil min-nies Miao. Il-flixkun jibqa' nadif u trasparenti, bin-numru sitta imnaqqax fuqu.

The Recognition

About the Premju A' Design Award tal-Fidda

Treasured Brew of the Cave Ippakkjar tal-Flixkun tal-Baijiu huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Treasured Brew of the Cave Ippakkjar tal-Flixkun tal-Baijiu ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Treasured Brew of the Cave Ippakkjar tal-Flixkun tal-Baijiu huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimensions & Packaging: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Tags: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Design Challenge: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiration: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu