Strong Tiger Funzjoni Primarja: Ippakkjar tal-Likur by Tiger Pan

Strong Tiger Funzjoni Primarja: Ippakkjar tal-Likur by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2022

Strong Tiger Funzjoni Primarja: Ippakkjar tal-Likur

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

14,117
Verified Award Winner
Verify Award Status for #130958

View at A' Design Award Press Release Award Badge

Colors

The Design

About Strong Tiger Funzjoni Primarja: Ippakkjar tal-Likur

Test tal-Ktieb: Strong Tiger huwa disinn ta' ppakkjar ta' edizzjoni limitata għal baijiu Ċiniż. Id-disinn ifakkar is-Sena tat-Tigra fiz-Zodijaku Ċiniż. Ir-ras tat-tigra hija miġbuda f'forma astratta, ispirata minn elmu ta' samurai mill-perjodu tal-Istati Belliġeranti fil-Ġappun. Linji dritti u qawwija jsawru l-korp tal-flixkun u jesprimu karattru sod u li ma jċedix. Il-flixkun huwa magħmul mill-ħġieġ, li jżid illustru u tessitura mas-superfiċi u jiddistingwi l-prodott minn fliexken tal-fuħħar. Kulur qawwi u tqassim ċar tal-informazzjoni jgħinu lix-xerrejja jagħrfu l-prodott mill-bogħod.

The Recognition

About the Premju A' Design Award tal-Bronż

Strong Tiger Funzjoni Primarja: Ippakkjar tal-Likur huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Strong Tiger Funzjoni Primarja: Ippakkjar tal-Likur ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Strong Tiger Funzjoni Primarja: Ippakkjar tal-Likur jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Dimensions & Packaging: Width 71.5mm x depth 92.5mm x height 393mm
Tags: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Research: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiration: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Image Credits: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan