Xiaofengtan Liquor Funzjoni Primarja: Ippakkjar tal-Likur by Zhu Hai and Fang Jian

Xiaofengtan Liquor Funzjoni Primarja: Ippakkjar tal-Likur by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2022

Xiaofengtan Liquor Funzjoni Primarja: Ippakkjar tal-Likur

by Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #131479

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaofengtan Liquor Funzjoni Primarja: Ippakkjar tal-Likur

Test tal-Ktieb: Xiaofengtan huwa ppakkjar għal likur Ċiniż ta' livell għoli. Il-forma tal-flixkun hija dderivata mill-vażetti taċ-ċeramika użati tradizzjonalment fiċ-Ċina biex jaħżnu l-likur, riformulati f'forma sempliċi adattata għat-togħma moderna. Il-korp irrondjat jaqbel mal-pala tal-id, li jagħmel il-flixkun faċli biex jinżamm u jgħin biex jipprevjeni li jiżloq. L-għatu tad-deheb għandu linji vertikali mkaxkra u jinfetaħ b'mod faċli. Tikek tad-deheb jiffurmaw tessitura fuq iż-żewġ naħat tal-flixkun kif ukoll fuq il-kaxxa kompatta kubika, li tkejjel 130 bi 130 b'135 millimetri. Il-kaxxa hija magħmula minn karta degradabbli, u d-daqs imnaqqas ibaxxi l-użu tal-materjal.

The Recognition

About the Premju A' Design Award tal-Bronż

Xiaofengtan Liquor Funzjoni Primarja: Ippakkjar tal-Likur huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Xiaofengtan Liquor Funzjoni Primarja: Ippakkjar tal-Likur ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Xiaofengtan Liquor Funzjoni Primarja: Ippakkjar tal-Likur jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions & Packaging: 130mm x130mm x135mm
Tags: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Production Technology: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Design Challenge: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Research: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiration: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Project Duration: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operation Flow: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Team Members: Hai Zhu
Jian Fang