BeeHacchee Funzjoni Primarja: Ippakkjar ta' Tart by Shingo Furusho

BeeHacchee Funzjoni Primarja: Ippakkjar ta' Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2022

BeeHacchee Funzjoni Primarja: Ippakkjar ta' Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Colors

The Design

About BeeHacchee Funzjoni Primarja: Ippakkjar ta' Tart

Test tal-Ktieb: BeeHacchee huwa disinn ta' ppakkjar għal tart tal-ġobon bl-għasel. Il-kaxxa hija eżagonali u tfakkar f'kexxun tan-naħal, u b'hekk tagħti forma viżiva lill-kunċett tal-għasel. Il-pakkett huwa magħmul minn biċċa waħda ta' kartun u jkejjel 224 mm fil-wisa', 195 mm fil-fond u 44 mm fl-għoli. Il-karta kraft tagħti impressjoni kaswali u aċċessibbli, filwaqt li border isfar stampat mal-wiċċ jżid il-kuntrast. L-istampar isfar fuq il-karta kraft huwa diffiċli, minħabba li l-kulur jinħall fil-karta, għalhekk ġie involut sieħeb tal-istampar ferm ħiliet biex jinkiseb ir-riżultat maħsub.

The Recognition

About the Premju A' Design Award tal-Ħadid

BeeHacchee Funzjoni Primarja: Ippakkjar ta' Tart huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li BeeHacchee Funzjoni Primarja: Ippakkjar ta' Tart ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. BeeHacchee Funzjoni Primarja: Ippakkjar ta' Tart huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.