PickyPods Ippakkjar Għal Supplimenti by Angela Spindler

PickyPods Ippakkjar Għal Supplimenti by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2022

PickyPods Ippakkjar Għal Supplimenti

by Angela Spindler

Client: Depot Creative

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About PickyPods Ippakkjar Għal Supplimenti

L-aġenzija ġiet ikkummissjonata biex toħloq branding u ippakkjar għal firxa unika ta 'supplimenti. Il-qratas tas-suppliment tal-kollaġen u probijotiku huma fformulati biex jagħmlu aġġustamenti fini lill-korpi skont l-età, is-sess u fatturi importanti oħra. Kulur huwa l-attur ewlieni ta 'dan il-proġett. Jeħtieġ li jħossu kuraġġuż u enerġetiku għall-mira tal-ġinnasju tiegħu. Is-simboli tas-sessi ntużaw biex jgħajtu lill-formuli speċifiċi għas-sess, differenza oħra għal din il-marka.

The Recognition

About the Premju A' Design Award tal-Fidda

PickyPods Ippakkjar Għal Supplimenti huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li PickyPods Ippakkjar Għal Supplimenti ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. PickyPods Ippakkjar Għal Supplimenti huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer