Qiong Niang Baijiu Ippakkjar by Evan Chen, Lei Zhang and Tian Dong

Qiong Niang Baijiu Ippakkjar by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2022

Qiong Niang Baijiu Ippakkjar

by Evan Chen, Lei Zhang and Tian Dong

Client: Lascaux Design Institute Inc.

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qiong Niang Baijiu Ippakkjar

Huma inkorporaw it-Torri tal-Qanpiena u tat-Tnabar, li jirrappreżenta l-aħjar Qionglai, u l-mappa ta 'Qionglai fl-immaġni prinċipali tal-ippakkjar billi tpinġihom bħala grafika astratta. Il-muntanji l-kbar ta 'Qionglai trawwew in-nies u l-kultura ta' Qionglai u huma vettura importanti għal Qionglai. Fid-disinn tat-tikketta tal-flixkun tagħhom, il-grafika astratta hija ripetutament sovrapposta fuq karta speċjali rqiqa, b'dawl li jiffiltra mill-flixkun u l-industrija tal-inbid biex tinħoloq immaġni tal-Muntanji Tiantai lokali ta 'Qionglai # 039; li meta jiġu sovrapposti żżid il-piż kulturali tagħha.

The Recognition

About the Premju A' Design Award tal-Bronż

Qiong Niang Baijiu Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Qiong Niang Baijiu Ippakkjar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Qiong Niang Baijiu Ippakkjar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Dimensions & Packaging: The size is 210mm*80mm*80mm。
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Design Challenge: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Research: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Inspiration: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Project Duration: This project is being completed in Suzhou and is due to be completed in October 2021.
Operation Flow: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Team Members: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang