Shengming Shijia Kaxxa Rigal tat-Te by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Kaxxa Rigal tat-Te by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2022

Shengming Shijia Kaxxa Rigal tat-Te

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Kaxxa Rigal tat-Te

Shengming Shijia hija kaxxa rigal tat-te li tippreżenta xeni lokali marbuta mal-kultura tat-te. Il-kaxxa ta' barra tirriproduċi l-veduta magħrufa bħala Tliet Għadajjar li Jirriflettu l-Qamar, magħmula mill-karta bit-tekniki tal-istampar u tal-immarkar. Il-kulur ewlieni huwa l-blu tal-linka, li jfakkar il-lejl. Żewġ nofsijiet vojta fuq il-kaxxa ta' barra jingħaqdu biex jiffurmaw qamar sħiħ qabel ma jinfetaħ il-pakkett. Il-kaxxa ta' barra tinġibed minn żewġ naħat, u tikxef stampi tal-qamar tondi rranġati b'mod ordnat fuq il-kaxxa ta' ġewwa. Id-disinn jorbot veduta lokali famuża mal-burdata kalma tad-degustazzjoni tat-te.

The Recognition

About the Premju A' Design Award tal-Fidda

Shengming Shijia Kaxxa Rigal tat-Te huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Shengming Shijia Kaxxa Rigal tat-Te ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Shengming Shijia Kaxxa Rigal tat-Te huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release