Nongfu Spring Mix Primary Function: Ippakkjar tat-Te bil-Ħalib minn Blackandgold Shanghai

Id-disinn Nongfu Spring Mix Primary Function: Ippakkjar tat-Te bil-Ħalib minn Blackandgold Shanghai huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2022

Nongfu Spring Mix Primary Function: Ippakkjar tat-Te bil-Ħalib

minn Blackandgold Shanghai

Klijent: Nongfu Spring Co. Ltd.

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

25,822

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #133918

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Nongfu Spring Mix Primary Function: Ippakkjar tat-Te bil-Ħalib

Nongfu Spring Mix hija kaxxa rigal limitata maħluqa għat-te bil-ħalib mibjugħ permezz ta' ħwienet online. Il-kaxxa hija ffurmata bħala wiċċ ta' tigra ħamra biex timmarka s-Sena Ċiniża tat-Tigra. L-għajnejn tat-tigra huma sostitwiti bi forom ta' għawġ meħuda mill-pakkett intern, li jirreferu għat-taħlit ta' ħalib u te veri. Meta l-kaxxa tinżamm, l-idejn tal-konsumatur ipoġġu eżatt fuq il-wiċċ tat-tigra, li joħloq interazzjoni ġugarella. Il-kunċett huwa bbażat fuq għanja tat-tfal Ċiniża magħrufa sew dwar il-ġlied ma' tigra. Il-kaxxa hija magħmula mill-karta b'laminazzjoni lolla.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Nongfu Spring Mix Primary Function: Ippakkjar tat-Te bil-Ħalib huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Nongfu Spring Mix Primary Function: Ippakkjar tat-Te bil-Ħalib ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Nongfu Spring Mix Primary Function: Ippakkjar tat-Te bil-Ħalib huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: 2022 is tear of the tiger in China. During Chinese new year, most of products are turning red and have new year greetings or traditional patterns on packaging. It is the safest and acceptable way to do it but lacks surprise and creativity. As e-commerce exclusive packaging, the business goal is to attract young consumers and create a buzz on social media, so the team breaks the conventional design language and use a dramatic way to establish the link between packaging and the year of tiger. The idea is based on a well-known Chinese nursery rhyme which is easier to be remembered and spread among consumers. The product feature is also well combined with tiger. This limited gift box is unique on market.
Dimensjonijiet u Ippakkjar: Width 213mm x Depth 141 mm x Height 169mm
Tikketti: packaging, milk tea, China, e-commerce, tiger, Chinese new year
Teknoloġija tal-Produzzjoni: The box is made of paper with gloss lamination
Sfida tad-Disinn: The main challenge is to find the link between products and tiger. The combination between the word "da" and tiger forms a Chinese nursery rhyme "beat the tiger". This nursery rhyme is well-known in China, and it has the potential to create a buzz in market.
Riċerka: Based on personal experience and desk research on Chinese new year packaging design, the team found out the basic design principles of packaging such as red and gold, blessing copy, traditional pattern, etc. However, unlike dairy or alcohol that are usually purchased for gifting when visiting relatives and friends, milk tea is often purchased for pleasing themselves. Instead of using conventional elements, it is possible to make the packaging fun and unique, which can bring humour and creativity to consumers.
Ispirazzjoni: The essence of this brand is "mix". In Chinese, it means "da". For the brand, "da" is the process of mixing real milk and tea together, but the most common meaning of "da" is "beat". It happened that one catchy Chinese nursery rhyme "beat the tiger" includes brand name "da" and Chinese new year zodiac "tiger", so it becomes the inspiration of the design. The whirl is the brand equity taken from the inner pack which communicates the technique behind. In addition, the whirl is often used for expressing dizziness. In order to fit the happy occasion, the packaging is the red tiger face, while its eyes are replaced with whirls. When consumers hold this gift box, it looks like they are beating the tiger. It provides celebration atmosphere, fun and interactivity to consumers.
Tul tal-Proġett: The project started in Oct, 2021 and the product will be launched in Feb, 2022.
Fluss tal-Operazzjoni: The overall design of the box is based on tiger head to express that it is the packaging created for the year of tiger. The eyes of the tiger are replaced by whirl. When consumers are holding the box, their fists are right above the tiger, which can create the interaction between consumers and packaging. Compared with traditional Chinese new year packaging, this packaging is fun and outstanding.
Membri tat-Tim: Creative Director: Yang LI
Designer: Jinpei ZHENG
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Krediti tal-Immaġni: All photos credits to blackandgold Shanghai, 2022.