Wuliang Image Ippakkjar tax-Xorb Alkoħoliku by Luo Heng

Wuliang Image Ippakkjar tax-Xorb Alkoħoliku by Luo Heng is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2022

Wuliang Image Ippakkjar tax-Xorb Alkoħoliku

by Luo Heng

Client: Laboratory and Hopeful

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #133952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuliang Image Ippakkjar tax-Xorb Alkoħoliku

Wuliang Image huwa disinn ta' ippakkjar tax-xorb alkoħoliku maħluq għal ditta Ċiniża tal-Baijiu. Il-forma tal-flixkun hija ispirata mill-flixkun Moon tad-Dinastija Ming, u l-korp tond jissuġġerixxi l-qamar sħiħ u l-idea tar-riunjoni. Linji mgħawġa u strixxi ta' mewġ tal-ilma jgeżwru l-flixkun bħall-ħarir. Il-korp tal-ħġieġ huwa "sandblasted" u jġorr logo mgħolli tad-deheb roża, filwaqt li n-naħa ta' fuq tal-flixkun tuża proċess ta' elettroplakkjar tal-metall opak. Il-kaxxa hija magħmula minn akriliku tad-deheb "frosted" b'metall f'riljev u stampar bis-sħana. It-tekstura tal-art trasluċida tappoġġa qbid stabbli u komdu.

The Recognition

About the Premju A' Design Award tal-Fidda

Wuliang Image Ippakkjar tax-Xorb Alkoħoliku huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Wuliang Image Ippakkjar tax-Xorb Alkoħoliku ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Wuliang Image Ippakkjar tax-Xorb Alkoħoliku huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Dimensions & Packaging: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tags: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Design Challenge: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Research: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspiration: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Project Duration: The project started in September 2021 in Torino and finished.
Operation Flow: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Team Members: Luo Heng
Image Credits: Luo Heng