Satine Jersey Funzjoni Primarja: Ippakkjar tal-Ħalib by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.
ĦadidIppakkjar· 2022
Satine Jersey Funzjoni Primarja: Ippakkjar tal-Ħalib
Client: Yili Group
Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category
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- Verified Award Winner
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The Design
About Satine Jersey Funzjoni Primarja: Ippakkjar tal-Ħalib
Test tal-Ktieb: Satine Jersey huwa ppakkjar iddisinjat għal prodott premium tal-ħalib Jersey. Id-disinn juża stil Art Deco biex jesprimi lussu u jirrifletti l-oriġini tal-ħalib. L-isfond huwa miksi bil-kulur aħdar Satine u l-logo hija ttrattata bid-deheb. Illustrazzjonijiet b'linji tad-deheb juru pajsaġġ Brittaniku u razzett tal-ħalib f'Jersey, imqiegħda fi qafas bil-London Eye. L-isem tal-prodott huwa mqiegħed fi ħdan motiv Ewropew ta' xama' tal-issiġillar biex jissuġġerixxi t-tradizzjoni Brittanika. Il-pakkett ta' ġewwa huwa magħmul minn foil tal-aluminju u l-kaxxa ta' barra minn karta tal-fidda iridexxenti.
The Recognition
About the Premju A' Design Award tal-Ħadid
Satine Jersey Funzjoni Primarja: Ippakkjar tal-Ħalib huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Satine Jersey Funzjoni Primarja: Ippakkjar tal-Ħalib ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Satine Jersey Funzjoni Primarja: Ippakkjar tal-Ħalib huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
- Dimensions & Packaging
- Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm - Tags
- Packaging, milk, premium, China, Jersey
- Production Technology
- Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper - Design Challenge
- Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
- Research
- In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
- Inspiration
- The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
- Project Duration
- The project started in February, 2020 and the product is launched in April, 2020.
- Operation Flow
- The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
- Team Members
- Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG - Image Credits
- All photos credits to blackandgold Shanghai, 2022.
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