Dragon Boat Festival Packaging Kaxxa tar-Rigal by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Kaxxa tar-Rigal by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2022

Dragon Boat Festival Packaging Kaxxa tar-Rigal

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

26,883

Verified Award Winner

Verify Award Status for #134172

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Packaging Kaxxa tar-Rigal

L-Ippakkjar tal-Festival tad-Dgħajsa tad-Dragun huwa kaxxa tar-rigal maħluqa għall-Festival Ċiniż tad-Dgħajsa tad-Dragun. Il-kaxxa ta' barra hija ffurmata bħal dragun, bil-weraq tal-artemisja jiddiżinjaw il-ġisem u l-granuli tal-weraq tal-qasab jiffurmaw il-mus. Il-kaxxa ta' ġewwa turi żewġ dragunijiet li jżommu z-zongzi, motif li jfisser xorti doppja fil-kultura Ċiniża. Meta jitqajjem l-għatu, l-erba' naħat tal-kaxxa ta' ġewwa jinfetħu bil-gravità, bħal purtiera li tielgħa. Il-kaxxa hija magħmula minn karta li ma tagħmilx ħsara lill-ambjent b'inċiżjoni tal-karta tridimensjonali u kartun f'saffi. Id-disinn iwassal xewqat għas-saħħa u x-xorti tajba.

The Recognition

About the Premju A' Design Award tal-Fidda

Dragon Boat Festival Packaging Kaxxa tar-Rigal huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Dragon Boat Festival Packaging Kaxxa tar-Rigal ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Dragon Boat Festival Packaging Kaxxa tar-Rigal huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu