Id-disinn Li Beer Imballaġġ tal-Birra minn China Resources Snow Breweries huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.
DehebIppakkjar· 2022
Li Beer Imballaġġ tal-Birra
minn China Resources Snow Breweries
Klijent: China Resources Snow Breweries
Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Ippakkjar
Rebbieħ ta' Premju Ivverifikat
Ivverifika l-Istatus tal-Premju għal #136752Id-Disinn
Dwar Li Beer Imballaġġ tal-Birra
Li huwa disinn ta' imballaġġ ta' rigal għall-birra. Il-flixkun tal-ħġieġ jieħu l-forma tiegħu mill-flixkun tal-fuħħar Shuang-Er-Ni-Yu li nstab fis-sit kulturali ta' Yangshao. It-tinqix fuq il-wiċċ jixbah lir-rippli tradizzjonali tal-ilma u l-istrixxi tal-ħut. Teknika ta' embossing hija applikata fuq il-pakkett, sabiex it-tessitura tkun tista' tinħass bil-mess. Immaġini eleganti u tipi ta' kitba arkajċi jżidu sens ta' storja. Il-pakkett jinfetaħ billi titqatta' s-siġill ta' fuq. Id-disinn jiċċelebra l-istorja bikrija tal-produzzjoni tal-birra fiċ-Ċina u r-riċetta tradizzjonali Ċiniża użata għall-birra ta' ġo fih.
Ir-Rikonoxximent
Dwar il-Premju A' Design Award tad-Deheb
Li Beer Imballaġġ tal-Birra huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Li Beer Imballaġġ tal-Birra ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Li Beer Imballaġġ tal-Birra joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.
Wara d-Disinn
Kit għall-Istampa
Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.
- Proprjetajiet Uniċi
- The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
- Dimensjonijiet u Ippakkjar
- Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm - Teknoloġija tal-Produzzjoni
- The bottle is made of glass.
- Sfida tad-Disinn
- The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
- Riċerka
- The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
- Ispirazzjoni
- The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
- Tul tal-Proġett
- The project started in 2020 and finished in June, 2021.
- Fluss tal-Operazzjoni
- The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.
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