Neon Zebra Brand Launch Funzjoni Primarja: Ippakkjar tax-Xarbiet by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2022

Neon Zebra Brand Launch Funzjoni Primarja: Ippakkjar tax-Xarbiet

by PepsiCo Design and Innovation

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Funzjoni Primarja: Ippakkjar tax-Xarbiet

Neon Zebra huwa disinn ta' ppakkjar għal firxa ta' taħlitiet għall-cocktails. Kull landa u pakkett tax-xorb għandhom riċetta unika ta' xarba mħallta, imsejħa l-ekwazzjoni Neon Zebra. Ir-riċetta turi lill-konsumaturi kif jagħmlu xarba mħallta bil-prodott. Kull landa tagħmel żewġ cocktails, imqassma biex jinqasmu. L-immaġini tal-garnix li jidhru maġenb il-prodott huma sempliċi, bl-użu ta' felli tal-lajm u nagħniegħ biex iżidu l-fond. Il-garnix jidhru bħala grafika grassa b'żewġ dimensjonijiet jew bħala forom tridimensjonali, u jġibu d-dinja ta' Neon Zebra ħajja.

The Recognition

About the Premju A' Design Award tal-Fidda

Neon Zebra Brand Launch Funzjoni Primarja: Ippakkjar tax-Xarbiet huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Neon Zebra Brand Launch Funzjoni Primarja: Ippakkjar tax-Xarbiet ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Neon Zebra Brand Launch Funzjoni Primarja: Ippakkjar tax-Xarbiet huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release