Bronż Ippakkjar · 2022
Lay's Smiles Campaign Ippakkjar tal-Ikel
by PepsiCo Design and Innovation
- Premju A' Design Award tal-Bronż 2022 in Ippakkjar
- Estimated Number of Design Views: 24,636
- Verification code 69A6FEF63D · Verify this award
Colors
About Lay's Smiles Campaign Ippakkjar tal-Ikel
Il-Kampanja Lay's Smiles hija disinn ta' ppakkjar tal-ikel maħruġ fir-Russja. Wiċċ kbir jitbissem huwa l-element viżwali ewlieni f'kull pakkett. L-ippakkjar iżomm l-identità viżwali stabbilita ta' Lay's u l-indikaturi tal-kulur li juru t-togħma tal-prodott. L-appoġġ mogħti lill-Programm ta' Ħbiberija tal-Fondazzjoni Best Buddies huwa wkoll murija fuq il-pakkett. Ruble wieħed jingħata b'donazzjoni lill-programm minn kull pakkett mixtri. L-għan huwa li tinqasam messaġġ pożittiv u li l-marka tiġi ppreżentata bħala waħda intenzjonata u siewja.
About the Premju A' Design Award tal-Bronż
Lay's Smiles Campaign Ippakkjar tal-Ikel huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Lay's Smiles Campaign Ippakkjar tal-Ikel ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Lay's Smiles Campaign Ippakkjar tal-Ikel jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Press Kit
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
