MTN Dew Cake-Smash Imballaġġ tax-Xarbiet by PepsiCo Design and Innovation

MTN Dew Cake-Smash Imballaġġ tax-Xarbiet by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.

DehebIppakkjar· 2022

MTN Dew Cake-Smash Imballaġġ tax-Xarbiet

by PepsiCo Design and Innovation

Premju A' Design Award tad-Deheb Winner in Ippakkjar Category

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Verified Award Winner
Verify Award Status for #137254

View at A' Design Award Press Release Award Badge

Colors

The Design

About MTN Dew Cake-Smash Imballaġġ tax-Xarbiet

MTN Dew Cake-Smash huwa imballaġġ għal xarba ratba b'togħma ta' kejk f'edizzjoni limitata. It-togħma nħolqot biex tfakkar l-ispirtu ta' ċelebrazzjonijiet kondiviżi bħal għeluq is-snin, tiġijiet u gradwazzjonijiet. Id-disinn jitkellem dwar tragwardi li ntilfu u għandu l-għan li joffri sens ta' ottimiżmu u festività. Ġiet żviluppata dinja viżiva ta' karattri vivaċi ta' xemgħat għall-grafika tal-pakkett u għall-użu diġitali. Il-karattri tax-xemgħat jissuġġerixxu folla miġbura f'festa. L-imballaġġ jistieden lill-konsumaturi biex jimmarkaw okkażjoni mill-ġdid.

The Recognition

About the Premju A' Design Award tad-Deheb

MTN Dew Cake-Smash Imballaġġ tax-Xarbiet huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li MTN Dew Cake-Smash Imballaġġ tax-Xarbiet ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. MTN Dew Cake-Smash Imballaġġ tax-Xarbiet joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Inspiration: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Read the Press Release