Pepsi New Year 2022 LTO Landa tax-Xorb by PepsiCo Design and Innovation

Pepsi New Year 2022 LTO Landa tax-Xorb by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.

DehebIppakkjar· 2022

Pepsi New Year 2022 LTO Landa tax-Xorb

by PepsiCo Design and Innovation

Premju A' Design Award tad-Deheb Winner in Ippakkjar Category

41,571
Verified Award Winner
Verify Award Status for #137256

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2022 LTO Landa tax-Xorb

Pepsi New Year 2022 LTO hija serje ta' sitt landi tax-xorb b'edizzjoni limitata maħluqa għall-istaġun tal-festi tax-xitwa. Il-landi ġew rilaxxati fir-Russja bħala parti minn kampanja staġjonali tal-marka. Il-grafika festiva hija maħsuba biex tkun adattata għall-perjodu kollu tal-festi, li jispiċċa bl-Ewwel tas-Sena. Id-disinn jestendi wkoll il-marka lil hinn mill-ippakkjar permezz ta' karatteristiċi interattivi. Il-konsumaturi jistgħu jiskennjaw kodiċi QR fuq kull landa bi smartphone biex jaslu għal promozzjonijiet, inkluża ċ-ċans li jirbħu hoodies u t-shirts b'edizzjoni limitata li jixegħlu fid-dlam.

The Recognition

About the Premju A' Design Award tad-Deheb

Pepsi New Year 2022 LTO Landa tax-Xorb huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Pepsi New Year 2022 LTO Landa tax-Xorb ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Pepsi New Year 2022 LTO Landa tax-Xorb joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Inspiration: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Read the Press Release