Meandre Flixkun tal-Fwieħa, Ippakkjar tal-Fwieħa by Jiawei Wu

Meandre Flixkun tal-Fwieħa, Ippakkjar tal-Fwieħa by Jiawei Wu is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2022

Meandre Flixkun tal-Fwieħa, Ippakkjar tal-Fwieħa

by Jiawei Wu

Client: Jiawei Wu Design

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Colors

The Design

About Meandre Flixkun tal-Fwieħa, Ippakkjar tal-Fwieħa

Meandre huwa disinn ta' flixkun u ppakkjar maħluq għal marka ta' fwieħa naturali. L-isem ġej minn kelma Franċiża li tfisser il-kurvi ta' xmara. Id-disinn għandu l-għan li joffri esperjenza immersiva ta' mixi f'foresta. It-tapp isegwi l-forma ta' fergħa mgħawġa, u l-flixkun huwa magħmul minn ġewż tal-Amerika ta' Fuq iffurmat permezz ta' proċess ta' tgħawwiġ tal-injam. Kartolina informattiva ġġorr ritratt u deskrizzjoni tal-foresta rurali Franċiża li ispirat il-fwieħa. Fil-fwieħa jintużaw biss noti naturali u tal-injam.

The Recognition

About the Premju A' Design Award tal-Bronż

Meandre Flixkun tal-Fwieħa, Ippakkjar tal-Fwieħa huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Meandre Flixkun tal-Fwieħa, Ippakkjar tal-Fwieħa ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Meandre Flixkun tal-Fwieħa, Ippakkjar tal-Fwieħa jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensions & Packaging: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tags: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Production Technology: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Design Challenge: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Research: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspiration: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Project Duration: The project started in 2020 and finished in 2021.
Operation Flow: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patents: Jiawei Wu
Team Members: Jiawei Wu
Image Credits: Design:Jiawei Wu
Photo Credits: Sonia Szostak