Roundooze Chickpea Snack Funzjoni Primarja: Ippakkjar tal-Ikel Ħafif by Salvita Bingelyte

Roundooze Chickpea Snack Funzjoni Primarja: Ippakkjar tal-Ikel Ħafif by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2022

Roundooze Chickpea Snack Funzjoni Primarja: Ippakkjar tal-Ikel Ħafif

by Salvita Bingelyte

Client: Salvita Design

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Colors

The Design

About Roundooze Chickpea Snack Funzjoni Primarja: Ippakkjar tal-Ikel Ħafif

Test tal-Ktieb: Roundooze Chickpea Snack huwa disinn ta' ppakkjar għaċ-ċiċri mixwija. Il-firxa tkopri tmien togħmiet, sitta ħelwin u tnejn qsaħ. It-togħmiet ħelwin jidhru fuq sfond iswed u t-togħmiet qsaħ fuq sfond griż. Tbissima meħuda mil-logo ta' Roundooze tiddefinixxi l-istil viżwali. Kull qartas għandu twieqi maqtugħin bil-forma ta' għajnejn u ħalq, sabiex iċ-ċiċri jkunu jidhru qabel ix-xiri. Tipi tal-ittri sempliċi u ftit lwien iżommu d-dehra ħafifa u ġokuża. Kull qartas ikejjel 145 mm fil-wisa' u 210 mm fil-għoli.

The Recognition

About the Premju A' Design Award tal-Bronż

Roundooze Chickpea Snack Funzjoni Primarja: Ippakkjar tal-Ikel Ħafif huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Roundooze Chickpea Snack Funzjoni Primarja: Ippakkjar tal-Ikel Ħafif ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Roundooze Chickpea Snack Funzjoni Primarja: Ippakkjar tal-Ikel Ħafif jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)