Jinlongquan L-Ippakkjar Tal-Birra by Jin Zhang

Jinlongquan L-Ippakkjar Tal-Birra by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2022

Jinlongquan L-Ippakkjar Tal-Birra

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Jinlongquan L-Ippakkjar Tal-Birra

Il-birra Jinlongquan tittama li tniedi prodott aħħari medju u għoli li mhux biss jista 'jwassal l-istorja twila tal-marka, iżda wkoll jagħmel lill-konsumaturi jħossuhom ta' kwalità tajba; disinjaturi jużaw illustrazzjonijiet sinjuri biex juru ħops, widnejn tal-qamħ, btieti tal-inbid tal-injam, birra, sorsi tal-ilma u elementi oħra, sabiex l-ippakkjar ikollu attribut qawwi tal-industrija tal-birra; aktar importanti minn hekk, l-illustrazzjonijiet jinkludu s-simbolu tal-immaġni tad-ditta tal-iskultura tad-dragun Ċiniża fis-sit preċedenti tad-distillerija Jinlongquan fl-1978, kif ukoll id-disinn mill-ġdid tal-font tal-logo u l-marka ħamra, li jiffurmaw rikonoxximent qawwi tal-marka.

The Recognition

About the Premju A' Design Award tal-Fidda

Jinlongquan L-Ippakkjar Tal-Birra huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Jinlongquan L-Ippakkjar Tal-Birra ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Jinlongquan L-Ippakkjar Tal-Birra huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang