Lamay Island's Souvenir Series Funzjoni Primarja: Ippakkjar tal-Marka by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Funzjoni Primarja: Ippakkjar tal-Marka by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2022

Lamay Island's Souvenir Series Funzjoni Primarja: Ippakkjar tal-Marka

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Lamay Island's Souvenir Series Funzjoni Primarja: Ippakkjar tal-Marka

Test tal-Ktieb: Is-Serje ta' Souvenirs tal-Gżira ta' Lamay hija disinn ta' ppakkjar ta' rigal għal ħut imnixxef u biċċiet tal-ħut magħmula mit-tonn yellowfin. L-immaġini viżiva hija bbażata fuq il-pajsaġġ u l-kultura tal-Gżira ta' Lamay f'Taiwan, u l-blata lokali tal-Vażun tal-Ġebel tintuża bħala l-grafika prinċipali. Il-kaxxa ta' barra hija magħmula mill-karta u tinfetaħ b'għatu manjetiku, u għandha kejl ta' 34 bi 23 bi 6 ċentimetri. L-istampar juża kulur speċjali tad-deheb bronż u film parzjalment lustruż. Borża b'żip ġewwa żżomm il-ħut imnixxef frisk. Wara li l-ikel jittiekel, il-kaxxa tista' terġa' tintuża għall-ħażna.

The Recognition

About the Premju A' Design Award tal-Bronż

Lamay Island's Souvenir Series Funzjoni Primarja: Ippakkjar tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Lamay Island's Souvenir Series Funzjoni Primarja: Ippakkjar tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Lamay Island's Souvenir Series Funzjoni Primarja: Ippakkjar tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang